Do you want to make your eco-shift?
Stop thinking: "Oh hell, the apocalypse is coming".
Imagine your own story. Create your own desirable future.
That's what we did at Lokki. We played along with the Fresco of New Stories.
What is the Fresque des nouveaux récits?
Let me explain blah blah blah
Once we'd analyzed the whole mess going on in our brains (and in our society) :
Once we'd put all that little capitalist narrative to bed, we got our hands dirty. We wrote Lokki's story for a desirable world.
I'll give you a quick description?
Why don't we tell ourselves our own utopia, and get moving to make it a reality?
This is the little game we played with Clément, for the Fresque des nouveaux récits and Clément Chevalier.
Let me explain 🤓.
As you know, our imaginations, dreams, behaviors and thinking are all shaped by the stories we hear from a very early age:
✏️ Mythological stories
✏️ Historical stories
✏️ National stories
✏️ Religious stories
✏️ Family stories
and so many more...
It's the very thing that distinguishes humanity from animals!
The idea behind the Fresque des récits is to regain a little of the power over all this chaos.
1️⃣ Reclaim your power to act by creating your own stories.
2️⃣ Break down the socio-cognitive barriers to change by writing desirable futures.
3️⃣ In brief. Take control of our future bybuilding alternatives to obsolete social norms.
Because the narratives that have shaped us, mostly borrowed from capitalist culture, are unfortunately also devouring us:
→ Consume more and more to be happy
→ Accumulate wealth to acquire an enviable social status
→ Possess, possess and possess again, to better exist
At Lokki, we're the bearers of a more desirable model, linked to the idea of sobriety.
So, at a time when the IPCC is regularly kicking us in the butt to take action, we thought it would be useful to get to the bottom of things.
To propose a story, utopian of course, but not unattainable. And above all, desirable.
The year is 2023. Lokki has set itself a major mission: to make equipment rental easier, to democratize the sustainable rental experience and make it accessible to all.
Because we're convinced that sobriety means stopping buying, in favor of the economy of use: I rent when I need to, no more, no less.
Because there's no question of depriving ourselves, of stopping living, but on the contrary of getting back in touch with :
You mix it all up, you just get EXPERIENCE:
To achieve its mission, Lokki has two levers of action:
1️⃣ Facilitating equipment rental from professionals to private individuals
2️⃣ Convincing private individuals to rent
We're thinking big. We're aiming for 2030:
→ 10,000 rental companies on our platform
→ 10 million French people already own a piece of equipment thanks to Lokki
Because we're convinced that rental can change the world, we've launched a medium to spread a message of happy transition: it's easy to create leisure experiences at lower cost, with rental.
The year is 2030. Citizens are convinced. Renting is no longer an isolated act. It's the NORM, for everything to do with leisure and occasional equipment.
But Lokki wants to go even further to to "do his bit", as Pierre Rabhi used to say. Because the experts at the Giec continue to put pressure on us to get the whole world to make the ECOLOGICAL SHIFT. Our challenge is to convince politicians that this model can coexist with, and even eventually replace, the current economic model, based on individual possession and over-consumption.
So we thought we had to go further, while staying close and local.
So we invested in premises, to offer convivial sharing experiences and create Lokki communities, a kind of living exchange platform.
We rented drills from the Post Office to recreate links in many areas.
We helped the SCNF to rent out its bicycles at station exits and tourist offices to offer new experiences.
Very quickly, there was a rental boom.
To keep pace with this boom, we decided that we needed to educate people about rental: so we created the biggest mutual aid community for rental: for example, I'm renting a lawnmower, but I don't know how to use it? I can ask Jean-Michel the expert to help me!
Objective: to bring people together to democratize leisure activities throughout France and the world.
In 2028, we were deeply moved by the scale of the craze surrounding our issue. Possession is no longer an ideal for the younger generation.
Consumer associations quickly brought the issue to the floor of the House.
Soon, MPs voted to ban the sale of second-hand equipment.
The next step will be the European Parliament.
From December 2030 onwards, all hell broke loose. The changeover we'd always wanted happened: rental became the norm.
Most of the chains have transformed, but they have had to train and reorganize, particularly in the area of repairs. We helped them with this transformation. In our case, it was euphoria: all the CSs were ready to onboard all the rental stores!
Little by little, private individuals got hooked on the game: they came to drop off their equipment to bring it into the virtuous loop we had democratized.
