What a year for Boulanger! The opening of more than 11 new stores this year demonstrates the brand's dynamism.
But the trend is towards innovation in terms of customer experience, and Boulanger is betting heavily on in-store services.
Boulanger has been testing short-term rentals in a number of stores in France for several months now. Let's find out what it's all about!
The beauty of product rental is the flexibility to choose your equipment whenever you want, depending on your mood.
Fancy a raclette evening? Preparing for the family birthday and still no beer taps? Or even a sound system?
Boulanger has the solution for you!
Boulanger is close to your everyday life and to living together. As if to echo Boulanger's motto "Si bien ensemble" ...
Boulanger's rental catalog is structured around 4 universes: "Party", "Image", "Kitchen" and "Mobility".
Depending on the store, you can rent :
Did you know? Boulanger is also committed to mobility, and rents out electric scooters and bicycles for the day.
6 stores have been testing the concept since October.
The service is available both in the city and on the outskirts.
Here are the stores where you can rent:
It's as simple as going to the store's service center and asking to rent.
Buying is out of fashion! The French are increasingly favoring economy of use over ownership.
According to Statista, over 25% of French people have rented equipment in the last 12 months.
Boulanger understands this and has naturally chosen to rely on rentals to :
1️⃣ - Building a more responsible business model
2️⃣ - Offer new services to customers
3️⃣ - Boost in-store visits
Rental is definitely on a roll! And this is just the beginning...
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About Lokki
Founded in 2019, Lokki accelerates the digitalization of rental professionals with its simple, all-in-one software. Lokki is aimed at retailers looking to simplify the day-to-day management of their rentals, offer a new customer experience and take care of administrative procedures.
At Lokki, we've been working for over 2 years to develop a new, more responsible way of consuming in the retail sector: rental.
Today, Lokki makes in-store and online rental for + 400 retailers in France 🙂
That 's + 120,000 rentals via Lokki in 2021 alone .
www.getlokki.com
raphael@getlokki.com
