There's no denying it: the web has revolutionized customer relations. Faster, richer, anytime, anywhere. Exchanges are multiplying, and your customer has easy access to you.
But... managing this new era can be complex and intense.
78% of consumers believe that the quality of customer service is a decisive factor in purchasing
Jetpulp
Let's take a look at the essentials of good customer relations in the digital age 🙌
Offer a personalized customer experience
How many times have you felt good when a salesperson takes care of you?
Personalization. That's the key.
Your customer wants to be pampered, wants to feel privileged by contacting you on social networks for example. Make it happen.
Digital technology gives you the knowledge you need to give your customers a personalized experience. Purchase history, rental dates, products rented... this data gives your customers a unique experience, with their own particular characteristics.
The other day, a friend told me that he found it unbearable to return to a store for the 10th time and not be remembered. And it's true. I'm not talking about your local supermarket...
But the more you succeed in personalizing your relationships, the more your customer satisfaction will improve.
A pampered customer is a loyal customer 🤩
CRM, the indispensable tool
Kezako?
CRM stands for Customer Relationship Management.
It's a tool for managing all your company's relationships with potential and existing customers.
In concrete terms, a CRM enables you to automate certain tasks and compensate for certain shortcomings in customer follow-up.
It helps you gain a clearer picture of your customers, your marketing actions, and your business in general.
Why do I need it?
Top 5 CRM tools for rental companies :
- Register your customers
- Manage your customer-related reservations
- Communicating and building customer loyalty
- Acquire new customers
- Analyze your results and customer behavior
CRM software isn't just for large companies. Customer follow-up is essential for any type of business.
Digital technology enables more direct and personal conversations. CRM enables you to manage customer satisfaction in the best possible way.
And don't forget, personalize, personalize, personalize!
